Design • Website Design Simone • July 18, 2014 • 5 minutes READ . Why did Airbnb design a logo like that? And you’re tapping into the universal human yearning to belong—the desire to feel welcomed, respected, and appreciated for who you are, no matter where you might be. The online rentals site said the new logo, dubbed "Bélo," is supposed to convey a sense of "belonging." The birth of the sharing economy has given rise to numerous new industries and a wide range of new companies, several of which have revolutionized transportation, food delivery, travel, and more. “You see, a house is just a space, but a home is where you belong. We developed the ‘Belo’, a simple icon that could be drawn by anyone, worked across every touchpoint, and became a symbol of belonging. And when y… Airbnb released a new logo Wednesday, and it looks like a ... well, judge for yourself. Airbnb just rolled out a new logo and website design. The logo is a bringing together of three elements of the brand: people, places and love. This is the Airbnb Logo and the history of the company. Hosts are prompted to “make a symbol that reflects your Airbnb experience, and add it to your Airbnb profile.” (Yahoo, anyone?) Airbnb calls its new logo Belo, saying it represents "the universal symbol of belonging". Related: Airbnb Piloting Dinner Party Program for Complete Strangers. “I met Amol, one of the first guests, who later invited me to his wedding in India. The Azuma logo is a bit more stout than Airbnb’s logo. According to Brian Chesky, co-founder of the company, the Bélo is intended to be a symbol of ‘belonging’. ... has proven that a brand community has a positive influence on brand awareness and brand equity and by creating your own Bélo you join the Airbnb brand community and … The Bélo (the name of Airbnb’s logo) marks a key point in the history of Airbnb and the company’s growth. Airbnb, an online marketplace for short-term housing rentals, unveiled a new branding scheme yesterday that centers on a bold new logo and extends across the company’s website, mobile apps and beyond.They’re pretty proud of it, and for good reason: this is one of the most dramatic and confident rebrands the tech industry has recently seen. The Bélo, as Airbnb has named its new logo, is intended to be a symbol of “belonging,” according to co-founder of the San Francisco-based company, Brian Chesky. For example: 1. I met Sebastian, who was trapped in his house in the middle of the London riots in 2011. The Airbnb logo is called the Bélo, which is short for ‘Belong Anywhere’. Size of this PNG preview of this SVG file: 512 × 160 pixels. In a real life scene that could be in HBO's 'Silicon Valley,' Airbnb unveiled a very sexually connotative logo today: Bélo. Turns out, that new logo (which Airbnb called Bélo) isn’t that unique after all. Well, that really depends on who you’re talking to. I suggest Airbnb sends hosts promotional merchandise that's useful both for hosts and guests. The Airbnb app and logo are recognized and used by millions of travelers worldwide. Airbnb T-shirts or hats. Airbnb is also allowing hosts to create their own version of the Bélo logo. Together, they form a shape that is both simple and unique. Plus, enjoy a FREE 1-year. But why right now? A truly great logo should have all the strong points of Belo [“Belo” is Airbnb’s name for the logo] without the significant baggage. The three co-founders of Airbnb spent the last year -- a year in which they have been fighting some very impassioned legal battles -- trying to boil down their company’s core mission. Learn more about the story behind the Bélo in this short video: 192 countries, thousands of neighborhoods, countless friendships. They decided to focus on “belonging,” the idea that through their service, a traveler can feel at home anywhere. While Airbnb’s controversial logo is still on stage, complete rebranding doesn’t always work out. OK, so what’s behind the logo? They are calling it the “Bélo,” which is sort of a fancy truncated version of “Belonging.” See, they paid London-based DesignStudio to launch a new branding campaign for them, and the thinking that went into the new brand is actually really impressive. What was Airbnb thinking? The company is going strong, worth upwards of $10 billion, involved in some highly controversial legal battles and then there’s the fact that rebrandings always draw criticisms. 4. In 2014, the company launched a new brand identity developed by London-based DesignStudio and called Belong Together.The Airbnb icon is a combination of four other icons, each with a meaning of its own (people, places, love, and Airbnb). A video (embedded below) explains the geometry of Airbnb’s logo. Unforgettable trips start with Airbnb. And I met Shell, who saw the devastation wrought by Hurricane Sandy and listed her home for free to those who were displaced,” says Chesky. The Bélo, as Airbnb has named its new logo, is intended to be a symbol of “belonging,” according to co-founder of the San Francisco-based company, Brian Chesky. 2. Related: The Future of the Sharing Economy Is a World Built Like Bitcoin. Belonging is the idea that defines Airbnb, but the way we’ve represented Airbnb to the world until now hasn’t fully captured this. It does, I have to admit, kind of work. All Homes and Experiences referenced on the Airbnb Newsroom are intended purely to inspire and illustrate. Just as Nike has its swoosh and Twitter has, um, Larry the bird, Airbnb has named its logo the “belo”, from the first letters of “belonging”. You must follow the Advanced Cleaning Protocol to continue operating. Log in with your email address, Facebook, or Google. Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. Airbnb sticker or magnets. Other resolutions: 320 × 100 pixels | 640 × 200 pixels | 800 × 250 pixels | 1,024 × 320 pixels | 1,280 × 400 pixels. And in some cases, the comments are downright crude. To summarize what we’ve seen over the first week, from symbols and stories of belonging created by the community to comparisons and parodies, we created the helpful infographic below: Create your own symbol and share your story on Create Airbnb. Belong Anywhere acted as as a unifying internal and external communication platform and vision for the business. And what makes this global community so special is that for the very first time, you can belong anywhere,” says Chesky. “To understand the full scale of this global community, four DesignStudio team members set out to visit 13 … 3. Those regulatory battles are particularly intense in New York City, where the New York Attorney General subpoenaed the personal information of New York City hosts. Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. The world has now spent a week with the new Airbnb symbol, the Bélo, and the response has been incredible. The most interesting case is perhaps Tropicana’s packaging redesign failure back in 2009. You’ve made us laugh, scratch our heads, gasp in amazement, blush, and sometimes do all at once. Dissecting the New Airbnb Logo and Website Design. Airbnb logo. Airbnb's new logo, called "The Bélo," was crafted accordingly, and is a combination of a person's face, a place pin, and a heart. The new Airbnb pitch is unabashedly tugging at heart strings, focusing the rebranding on the people in the community and the people who use the service. Find adventures nearby or in faraway places and access unique homes, experiences, and places around the world. Some days ago, Airbnb, a community of users who need to rent out apartments, announced a colossal redesign of its website and introduced a new modern logo that will replace the old lower case “airbnb” design. The short form is easily pronounced by anyone on Earth, or so they say. I felt some feels reading about the founder’s experiences. You can read their case studyabout the design to find out more. We wanted you to play with it, make it your own—which is why we made Create Airbnb—and you’ve certainly delivered. Thomas Friedman gushed about Airbnb in … Airbnb backpacks or beach bags for the guests to take to the beach. The Internet did not disappoint -- especially when it came to the logo design. The world has now spent a week with the new Airbnb symbol, the Bélo, and the response has been incredible. In the illustration above, you can see the different emotional elements that make up the final logo. Join a global community of travelers and local hosts on Airbnb. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand. Discover a better way to hire freelancers. The only hiccup was that the new Airbnb logo was nearly identical to the new logo of another, unrelated business. The Bélo, as Airbnb has named its new logo, The Future of the Sharing Economy Is a World Built Like Bitcoin, Airbnb Co-Founder: If Rejection Slows You Down, Entrepreneurship Isn't For You, Airbnb is inviting members of its community to create their own version, Airbnb Piloting Dinner Party Program for Complete Strangers, Ultimate Guide to Email Marketing for Business, Airbnb is already worth more than $ 100 billion and surpasses Uber within days of being listed on Wall Street, Airbnb Launches Nonprofit Organization to House People in Times of Crisis, Airbnb Hits Wall Street and Expects to Reach a Value of $35 Billion Dollars, Airbnb Prepares For Its IPO in the United States, Do you have an Airbnb? Meet the Bélo The symbol itself is a combination of four simple symbols: a head to represent people, a location icon to represent place, a heart for love and then an A for Airbnb. online journal or informational website displaying information in the reverse chronological order “The rewards you get from Airbnb aren’t just financial -- they’re personal --for hosts and guests alike.”, Related: Airbnb Co-Founder: If Rejection Slows You Down, Entrepreneurship Isn't For You, As part of the initiative, Airbnb is inviting members of its community to create their own version of the Airbnb logo. Those emotional renderings, though, are going to do nothing for the very real legal battles Airbnb is currently embroiled in. Airbnb switched to its ‘Bélo’ logo roughly a year ago, and the curvy triangle certainly looked familiar to some. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else. Get heaping discounts to books you love delivered straight to your inbox. You’ve made us laugh, scratch our heads, gasp in amazement, blush, and sometimes do all at once. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! (Perhaps this wasn't a great idea, after a Tumblr blog was created to mock the logo.). When Chesky and cofounder Joe Gebbia first designed Airbnb’s logo back in 2007, the two had little time to consider aesthetics. Airbnb rebrands itself with a 'people, places, love' motto. Airbnb keychains with the logo to hold the rental's keys. Copyright © 2020 Entrepreneur Media, Inc. All rights reserved. Before his own mother had a chance to check that he was okay, seven of his former guests did. The Airbnb Newsroom is aimed at journalists. Airbnb introduces “the Bélo” Airbnb has launched a new identity, one that took London and San Francisco-based DesignStudio a year to complete. 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