You might also include specifications such as price and other product info. It completely ignores the meta keywords attribute. Descriptions for tag and custom taxonomies are edited in similar fashion. If you don’t want to install an SEO plugin to create custom meta descriptions, you can instead edit your theme files. Now when you create a new post or page, the meta description will automatically use the info you put here. Need to improve your SEO? Of course, you are making a pitch and can include a call to action, but focus on the information. You’re more likely to get clicks if people know what each post is about, rather than getting a generic description. In that field, you need to place your keywords by separating them with commas. But duplicate descriptions just don’t look good, especially when they cover more than a handful of pages. There are also category pages to consider. We have more information on how to maximize your meta tag references below. The bar underneath will change colors to let you know if your description is a good length. If you like basing them off a template, you could also paste it here, and it will appear on the editing screen ready to be filled out when you make a new post. Writing your own meta descriptions ensures that you have more control over what people see. Google will automatically create one by picking out a few sentences it thinks are relevant from your site. Over the period of a month, these bring in more searches then any other form of content. Is your WordPress site slow? I said “more control”, not “total control.” Google won’t always use your meta description, though. Keep these tips in mind and you’ll create better meta descriptions. 2. This is a lightweight plugin to add a meta description to your WordPress website. How to write a good meta description in WordPress. Many sites opt to skip the call to action and focus on providing valuable information; see what sounds right to you. You can’t make your snippet an unlimited length. Most importantly, earn your click by proving that your website has exactly what people are looking for. These small archives don’t have a lot of text content, which can confuse Google and cause it to display a broken or strange-looking snippet. Then we’ll show you how to use Yoast SEO to get the job done. However, you’re probably in a better position than Googlebot to decide how your content should be described. However, if you optimize your meta description carefully, there’s a good chance it will be shown to searchers, especially for your target keyword. Go ahead and install Yoast SEO now, then proceed to the first step. In fact, they can now extract a title and meta description automatically, and figure out a page’s topic without you having to manually define keywords. Your meta description field will appear once you click on “Edit snippet”. Meta descriptions present a free chance to reach out to potential customers and convert them, so don’t waste it by creating duplicate or carbon copy snippets, meta descriptions that are the same or nearly the same across multiple webpages. That wraps up everything you’ll need to know about adding meta descriptions with Yoast. Otherwise, do some keyword research and choose one that’s aligned with your goals. Also, it displays a Meta keywords field. When you’re finished, click Save Changes. There are many Search Engine Optimization (SEO) techniques that can boost your website’s visibility. It analysis your keywords, length, type of sentence and tells you if its a good one. Like page titles, they have limited space on search result pages — about 156 characters. Tell people what they’ll learn when they click this link, and prove that you know what you’re talking about. So you want to create a WordPress blog… Congratulations! For primarily informational pages such as blog posts, you may not want your description to read like a blatant advertisement. For news-based websites and ecommerce stores, category pages play a key role as they can be crucial pages able to score higher rankings and more traffic if well optimized. Adding Meta Tags to WordPress. For now though, let’s wrap up by talking about how to write a meta description in WordPress. But you can do it with a conditional tag or with custom fields. Learn how to add them to your #WordPress site and improve your conversions! Your meta description is like a free advertisement, so take it as a chance to convert potential visitors. Therefore, it’s worth learning how to create a meta description in WordPress. The techniques for crafting a meta description are similar at their core, but each type of page needs its own special touch. In other words, they’ve been deprecated and are no longer in use. These also use the typical metadata editor, so go ahead and add a default snippet for posts and pages. Keep it around 160 characters long. Without one, you could be losing clicks. Hit hard with a short, snappy, well-written piece that explains concisely what you do and why they should choose you. Used by Hubspot to allow us to better assist visitors to kinsta.com who contact us. To add your meta description, simply type in your text in the Meta description field, and modify it until the bar turns green (if the bar is orange, your meta description is too short, while color red indicates that it’s too long). It’s a good idea to include a keyword in every snippet you write. How to add a meta description in Yoast SEO. That’s easy. What WordPress User Meta Is. This description is a good length – 298 characters – and concisely explains what the post is all about. Or you can go to Posts > Categories and write up a new one for each individual category archive page. Neither are very difficult, but one involves using some code and accessing your site files, and the other one involves using a plugin. Its purpose is simple: it needs to get someone searching on Google to click your link. Just write a description and title as you did before. It is advisable to make the meta description in WordPress long enough to describe a page properly. While the title might have the snippet variable, the meta description input will be empty for you to type in your SEO optimized description. The way you write a snippet for a blog post, homepage, and product page varies quite a bit. How to get user meta data in your WordPress PHP code, How to delete and update user meta, and; Our suggestions for easily building user metaboxes that are editable by other users. How to put yourself on the path to achieve all of that? On some setups, this might be impossible without FTP access, which complicates things even further. It allows us to A/B test our content to make sure we're providing visitors with what they need most. When someone stumbles across your content in a search engine, they’ll typically see a title, a URL, and a short paragraph known as a meta description: For many potential visitors, this meta description helps to form their first impression of your site. Increasing your CTR from 4% to just 4.5% in this instance would result in almost 100 more clicks.. Turbocharge your website and get 24/7 support from our veteran WordPress team. This tends to get a lot more complicated, and it’s best to just use a plugin for that. When you visit any post or page on your site after installing Yoast SEO, you’ll find a new section beneath the WordPress editor: Check out the tab labeled Enter your focus keyword. That doesn’t look good. These two steps (and a little optimization work) are all it takes: 1. While it’s possible to add them manually, it means editing site files. However, once people realized that you could put any unrelated keyword in and get free traffic from topics your site had nothing to do with (hello “free porn” and “free mp3”), search engines removed support for the feature. Whether you’re just starting to use WordPress or are a seasoned developer you'll find useful tips to speed up your site in this guide. (. Describe your company or blog, what you do, and what you have to offer. In this tutorial, we will show you how to set your Homepage Meta in WordPress.After installing the All in One SEO plugin in WordPress, one of the first things you should do is set your Home Page Meta information. It shouldn’t be longer than 155 characters. This is a great idea if you want a development site that can be used for testing or other purposes. With that, your homepage search results should soon update to show its new meta description. We’ll create some generic meta tags that will apply to every page on your site. Scroll down below the editing area and you’ll see the new Yoast section. It enables you to create focus keywords for your posts, optimize URLs, improve your content’s readability, and set up a meta description in WordPress. Will they be reading a blog post, browsing the store, or landing on a features page? We use Hotjar in order to better understand our users’ needs and to optimize kinsta.com. Or start the conversation in our Facebook group for WordPress professionals. Just be honest about what people are clicking on first and foremost. There are also two more tags - title and keywords. It’s the keywords found naturally in your content that are important for SEO. We use cookies for some functionality on our website to work properly, collecting analytics to understand and improve a visitor's experience, and for personalized advertising. Go to SEO > Search Appearance. Join now (it’s free)! You’ll see an ‘E… Meta descriptions may seem like small elements on the surface, but they’re immensely valuable to both your human visitors and search engine bots. This is where your WordPress meta description comes in. Editing your theme files to add a meta description. Believe it or not, but knowing how to make a website from scratch is one of the more essential skills you should master as a small business owner in this day and age. They help your post to look clean in the search engine and also increase the ranking of your post. Set and used by Google. People love to share ideas, give shape to their thoughts, and maybe even reach a global audience. Plus, Google sometimes highlights keywords that match users’ search terms. SEO title, keywords and meta description are very crucial meta element. These can help you rise above the competition and increase your click-through rate. Ensure that your description is accurate. Go to SEO > Search Appearance > Taxonomies and create your description in the editor. Writing a meta description isn’t always enough to get good results. ... There’s plenty of space on the internet for everybody. Due to the sheer amount of large-scale SEO strategies available, it can be easy to overlook some of the smaller (but still important) tasks. Meta descriptions may not improve your SEO, but they can certainly damage your click-through rate if you engage in deliberately deceptive behavior. I operate a news based website. install WordPress locally? Optimizing your website for search engines requires implementing a variety of techniques – both large and small. However, it’s just as important to understand how to create effective descriptions that produce results. Let’s go over each of these best practices, so you can write better meta descriptions. 6 Best Astra Theme Alternatives That Are Just... Add unique meta descriptions when creating posts or pages. One of our favorite features is the snippet editor, which gives you the ability to edit your meta title and meta description in WordPress which we’ll cover in this post. Our Google Cloud powered infrastructure focuses on auto-scaling, performance, and security. When you’re done setting up your meta descriptions, you may want to check out everything else Yoast SEO can do. You can also add dynamic variables that will display elements like title or category. Your meta descriptions can be as short as you want but don’t go over 155-160 characters, or it’s likely to be cut off abruptly. You may unsubscribe at any time by following the instructions in the communications received. Look in the sidebar and find Theme Header (header.php) and click to edit it. The optimal length for meta descriptions is 155 – 160 characters. Check out our plans, “Most searches won’t turn up a category archive”. Meta descriptions actually don’t have a direct effect on your SEO ranking, yet Google still advises to create unique ones for each page of your site. In WordPress, you can install the Yoast SEO that helps craft a compelling and SEO friendly meta description. Each meta description you write should be a short summary of whatever content it’s attached to. Hey David, It may not seem like a big deal, but a targeted snippet that appears in search engine results can make a huge difference. It’s awkward to read and will result in reduced CTR, plus it might get you penalized or result in Google ignoring your custom description entirely. Metadata as a whole is a set of HTML tags that tell search engines and web crawlers what your site is about. Ensure that your snippet is high-quality and free of awkward phrasing, repetition, or grammatical errors that could turn people away. Scroll down below the editing area and you’ll see the new Yoast section. You can customize them to better describe each page, drawing in new users and making your search results stand out from competing websites. In fact, to add a meta description in WordPress, you can either edit your WordPress files manually or use an SEO plugin to get control over your snippets. The meta description is meant to inform them about the content and purpose of a webpage so they can decide whether to click on it or not. Google will pay attention to your meta descriptions, and use them to better understand what your content is about and who it might be relevant to. As research shows, custom meta descriptions are able to increase your CTR up to 5.8%, which is a good outcome considering the little resources you might need to craft them out. When people go looking for a solution to a problem, they don’t want to be advertised to. Do you have the best services or products, or the information they’ve been searching for? Also, consider using a child theme. Set by Hubspot. If you don’t write your own meta description, Google will generate one for you by pulling content from the page. We provide world-class support from WordPress experts available 24/7 and blazing fast servers. Without targeted, precisely written meta descriptions, you could be missing out on clicks and conversions. You can use a simple and direct plugin like WP Meta SEO or a more fully-featured SEO suite. allow you to tell search engines more about the content of your posts and pages Example of a meta description for a category page. Analytics help us deliver better content to our audience. Set and used by Pinterest for targeting advertisements and promoting content to users who have visited kinsta.com. That’s why a meta description is so important. We’ll show you how to add a meta description in WordPress with and without a plugin. They also help to give all information related to your page and post to search engine. Sometimes it will show parts of a page’s content that’s more relevant to a user’s search. Therefore they are always on but they do not contain personally identifiable information (PII). To edit a front page description you would go to Dashboard > Settings > General and edit Front page meta description. Search engines sometimes use this information to determine the site’s relevance for specific searches. Meta keywords are a relic of an older internet. We’ll discuss how to actually create a strong meta description shortly. It was probably the title, the description, or both that convinced you. Before editing any files on your site, make sure to do a backup. Step 1. How to Add a WooCommerce “Request a Quote”... 10 Must-Have WordPress Plugins for Bloggers in 2021. This cookie contains information about the affiliate who refered a visitor. Speed is everything. Meta description is a summary of a webpage content that is shown in search result pages. By submitting this form: You agree to the processing of the submitted personal data in accordance with Kinsta's Privacy Policy, including the transfer of data to the United States. Now, Google examines a website’s content using more sophisticated web crawlers that can automatically figure out what topics are related to the content you write about on a page. You also agree to receive information from Kinsta related to our services, events, and promotions. But in most cases, it prefers to fall back to the snippet you provided rather than using an auto-generated one. Here’s a break down of everything you need to do. But since this program is just, well, a program, it doesn’t automatically know what your site is about. But there are still some best practices you should keep in mind. Set and used by Google Ads for remarketing, personalization, and targeting advertisements to users who have visited kinsta.com. Thanks, we've saved your settings, you can modify them any time on the, Meta descriptions are powerful tools in your hands to increase your click-through rate. Using this code, search engines will just grab content from the post to use in the meta description like normal. You already know that a meta description is the HTML element that describes a webpage’s content and purpose. With these two pieces of programming, you’ll get a tailored description on your generic pages like the homepage and category archives, but your posts will have a normal snippet. The meta description for this page is: “Welcome to the Kenton Hardin Health Department serving Hardin County Ohio and surrounding areas. This is the face of your website, so you have to make it count. In this example, you can also see sitelinks: Google’s crawlers are better than they once were. Then just activate the plugin in Plugins > Installed Plugins to get it working. It’s also a good idea to create a child theme, as it protects your site if you make a mistake and doesn’t reset your changes when WordPress updates. Including a keyword will help you structure your description in a compelling way. Description About. Type your meta description according to the recommended length. Some popular SEO plugins include Yoast SEO and The SEO Framework. But to get to the individual meta description editor, you’ll need to open up an existing post or page or create a new one. A well-written meta description plays a big part in attracting and converting visitors. Remember that writing a homepage snippet is a sales pitch for your site as a whole. Marketing cookies help us target our ads better. Instead of promoting your website, focus on the individual product. Under the General tab, you’ll find another field labeled Meta description. Next, we’ll add the WordPress meta description to your content. Check out these 50+ actionable WordPress SEO tips we used to increase organic traffic to our site by 78% in a single year! It might be tempting to just use a template and swap out the product name, but this generic approach won’t do as well as a hand-written pitch. This is inserted in each of your webpage using HTML tags in-between the header section. I’ve updated the blog post to highlight the importance of category pages for news-based sites and ecommerce stores. In this guide, we’ll briefly discuss the importance of creating a meta description in WordPress. Meta descriptions may seem like small elements on the surface, but they’re immensely valuable to both your human visitors and search engine bots.Setting up a meta description in WordPress is actually a simple task. Let’s install Yoast now. Think about the last time you Googled something. A default meta description is better than a bad one. This cookie has not personal data it just indicates if you have signed up. Search for Yoast and download it, or upload the zip file you installed earlier. What made you pick a certain link? It may not directly affect SEO, but it will gain you more interested visitors, and higher CTR does give your rankings a boost. Plus, it will provide valuable information for Google either way. See that you don’t place keywords more than 10. But the length may vary depending on the topics and situations. You can add a short excerpt yourself to avoid this. Here are some tips for writing a meta description for a few key types of pages. Avoid awkward-sounding CTAs like “click here”, however. I still see a customization box for meta descriptions. Here is an illustration: As you can see from the screenshot, meta descriptions are a brief summary of what the content of a post of the page is all about. Users see a page’s meta description below the title in the search results. Find answers, share tips, and get help from other WordPress experts. 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